OH CHRIST
IT’S THE PHARMA SUTRA

69 WAYS TO GET FUCKED IN HEALTHCARE ADVERTISING

A deliberately obscene act of self-promotion by two creatives who’ve spent far too long pretending most healthcare advertising isn’t completely ridiculous.

 BUY THE BOOK

Why This Exists

The Pharma Sutra is a satirical, illustrated, joyful, perverted exploration of how healthcare advertising actually feels when you’re inside it — the egos, politics, power plays, and HR-induced trauma.

It's the kind of project you think up then say 'We can't do that... can we?'.

And it's exactly the attitude we bring to our day jobs as creatives.

Please buy a copy (or ten) below, then keep scrolling to learn why we'd hire us if we were you.

the book
The Pharma Sutra - Deluxe Edition

The Pharma Sutra - Deluxe Edition

A limited hardback edition, with only 100 copies ever printed. Made to be gifted. Mostly sent to people we want to work with.

If you’ve randomly received one of these, you now know why.
£30.00 GBP
The Pharma Sutra - Deluxe Edition
1/4
  • The Pharma Sutra - Deluxe Edition
  • The Pharma Sutra - Deluxe Edition
  • The Pharma Sutra - Deluxe Edition
  • The Pharma Sutra - Deluxe Edition
The Pharma Sutra - Paperback
  • The Pharma Sutra - Paperback
The Pharma Sutra - Paperback

The Pharma Sutra - Paperback

A bit cheaper. Still filthy.
£18.00 GBP

69 fuck-flavoured fail tales

Most of which will have happened to you or someone you know

#7

THE REPLY-ALL REAMING

You accidentally send the email bitching about the client to the client

#9

THE UNFAIR URINATOR

Rather than praise you for your hard work, everyone just pisses on it

#38

THE GOD-COMPLEX CUMDOWN

The CD spends the entire meeting showeing everyone with his holy wisdom

#58

THE HIDDEN HORROR SHOW

The team who seemed lovely at interview have turned out to be fucking psychopaths

★ ★ ★ REVIEWS ★ ★ ★

Things actual people actually said

Received. Will look later. Thanks.

– Global ECD, New York

Made me think of my mum.

– Head of Creative, Barcelona

It's perverted. But not as perverted as working in healthcare advertising.

– Client Services Director, London

This book has been a long time coming.

– CD, Madrid

The most hilarious and (depressingly) accurate depiction of agency life, outside the post-work drinks moanfest.

– Head of Creative, Barcelona

Two stars. Or one. It depends which page you're on.

– ECD, London

A seminal work.

– Copywriter, London

I have been lucky enough to enjoy 47 of these positions during my devastatingly underwhelming career.

– Jaded healthcare ECD

I hated each page more than the last

– MD, Milan

I know the bastards who wrote this.
It’s not their best work.

– Global ECD, London

It's reignited my interest in both my career and my marriage.

– ECD, New York

If only the rest of the industry was as honest, useful, and funny.

– Agency Founder, London

It's supposed to be a warning,
not a blueprint...

– ECD, Chicago

Buy it. Love it. Burn it.

– Independent Agency Owner, London

we are gadz

THE WORST OF BOTH WORLDS

The book is written and illustrated by W.A. Gadz (aka We Are Gadz) or just Kev and Martu — a science/art creative duo working across strategy, copy and art direction in (mostly) healthcare advertising.

This book is our calling card. We made it to:

  • Show our creative chops
  • Find clients with a sense of fun
  • See something actually get made

If you love the book, you'll probably love working with us.

GET IN TOUCH (NOT THERE)

Want to work with us? If you’re advertising something in healthcare and don’t want it to look, sound and smell exactly like everything else, let’s talk.